No doubt about it – as a major gift officer, you are now in the busiest, most productive time of your year. That’s why you need to plan for it – and we’ll help.
Check regularly that you are doing the basic things in major gifts. Make sure you are doing these things with every donor on your caseload.
It is far easier to just “go for the money” and be done with it. But that is a short cut you do not want to take, because you will eventually lose the donor if you treat them that way. Your donor should be your partner.