Whether you’re in a new role or just starting the donor qualification process, here’s how to approach your introduction letters.
Get the free resource to help you connect with donors by using phone and email lookups
You’ll get farther with donors if you communicate by the means they prefer, about what they’re interested in.
When you’re out of the office, are your auto-replies donor-friendly? How can you make sure your donor doesn’t hear “you’ll have to wait”?
If the major donor team and the direct-response teams are doing their work, there is harmony and consistency between both. They don’t worry about who gets credit for how the revenue comes in, because each department knows they need each other and it’s the organization AND the donor that is important.
Because mail has become so IMPERSONAL in today’s society, it has actually created an opportunity for you to reach out to your donors and make a meaningful impact in a personal way. STOP e-mailing and start mailing to your donors.