Don’t get pulled back into your old ways of fundraising. It’s time to move on from events-based fundraising as a primary revenue source.
Non-profits must move away from antiquated metrics and recognize that meaningful connections don’t just happen face-to-face.
You cannot forget the dual purpose of fundraising, which is to secure revenue for programs AND fulfill your donor’s passions and interests.
As we look forward into 2022, fundraising will look different and we all need to be prepared for the changes this year will bring.
Asking your donors about their passions, interests, and motivations is a critical part of your work as a fundraiser.
Answering a reader question: Is it okay to start asking for in-person meetings?