The Case for Fundraising Metrics That Actually Matter
Don’t go back to evaluating your fundraiser based on action-oriented metrics that don’t involve building relationships with donors.
Don’t go back to evaluating your fundraiser based on action-oriented metrics that don’t involve building relationships with donors.
You want to start making meaningful connections with your donors. But what if no one’s reached out to them personally in years?
In an interview, Maureen Gregory, Director of Leadership Gifts at Freestore Foodbank, shares about her experience with Veritus Group Academy.
Vulnerability means showing up as your whole, real, authentic self. When you open up, it gives others permission to do the same.
Don’t get pulled back into your old ways of fundraising. It’s time to move on from events-based fundraising as a primary revenue source.
Non-profits must move away from antiquated metrics and recognize that meaningful connections don’t just happen face-to-face.