Don’t get pulled back into your old ways of fundraising. It’s time to move on from events-based fundraising as a primary revenue source.
Healthcare non-profits do incredible work, but are often too reliant on peer-to-peer fundraising. Now is the time to diversify.
There is a real problem in messaging to major gifts donors. It’s centered on the money, not on the donor. Here’s what NOT to do.
Don’t get sucked in to needing a win. Stay focused on building the relationships to drive major gifts.
Major Gift Officers are coming up against an avalanche of non-profit leaders who are putting extreme pressure on their staff to seek out transactional gifts and forego building relationships with donors. I know you feel the pressure, but do not allow non-profit leaders who don’t understand what major gifts is all about to change how you are doing your good work.