
Get Rid of Your Giving Club
When you look at the data, your giving club may be doing more harm than good. How can you break out of that transactional mindset?
When you look at the data, your giving club may be doing more harm than good. How can you break out of that transactional mindset?
Don’t get pulled back into your old ways of fundraising. It’s time to move on from events-based fundraising as a primary revenue source.
Healthcare non-profits do incredible work, but are often too reliant on peer-to-peer fundraising. Now is the time to diversify.
There is a real problem in messaging to major gifts donors. It’s centered on the money, not on the donor. Here’s what NOT to do.
Don’t get sucked in to needing a win. Stay focused on building the relationships to drive major gifts.
Major Gift Officers are coming up against an avalanche of non-profit leaders who are putting extreme pressure on their staff to seek out transactional gifts and forego building relationships with donors. I know you feel the pressure, but do not allow non-profit leaders who don’t understand what major gifts is all about to change how you are doing your good work.