Don’t get sucked in to the “needing a win” mindset. Stay focused on building meaningful relationships that drive transformational giving.
Don’t get sucked in to needing a win. Stay focused on building the relationships to drive major gifts.
Major Gift Officers are coming up against an avalanche of non-profit leaders who are putting extreme pressure on their staff to seek out transactional gifts and forego building relationships with donors. I know you feel the pressure, but do not allow non-profit leaders who don’t understand what major gifts is all about to change how you are doing your good work.