Major Gifts is a Long Game: Chasing a Quick Win Will Lead to a Loss

Major Gifts is a Long Game: Chasing a Quick Win Will Lead to a Loss

A while back, one of our Client Experience Leaders (CEL) at Veritus was talking to a major gift officer she was coaching. The MGO felt adamant about asking a certain donor for a $100,000 gift. But our CEL plead with the MGO to not ask for the gift because the MGO had...
Show Me the Money! Why Non-Profit Leaders are Sacrificing Long-Term Relationships

Show Me the Money! Why Non-Profit Leaders are Sacrificing Long-Term Relationships

It’s feeling like a crisis. Richard and I and our team at Veritus Group are coming up against an avalanche of non-profit leaders who are putting extreme pressure on their major gift officers to seek out transactional gifts and forego building relationships with...