by Richard Perry and Jeff Schreifels | Jan 21, 2022 | Money over Relationship, Transactional Fundraising, Transactional Giving | Donor-Centered, Fundraising, Major Donors
This post is part-one in a two-part series titled “You Don’t Know Your Donors” This is how major gifts messaging goes bad. Read on and see how it happens. So very sad and frustrating. A donor gave $1,000 to the organization during the last quarter of 2020. It was a...
by Jeff Schreifels | Dec 18, 2023 | Relationship Building, Transactional Fundraising, Transformational giving | Donor Conversation, Fundraising, Giving, Major Gift Officers, Major Gifts, Relationships, Transformational Gift
A while back, one of our Client Experience Leaders (CEL) at Veritus was talking to a major gift officer she was coaching. The MGO felt adamant about asking a certain donor for a $100,000 gift. But our CEL plead with the MGO to not ask for the gift because the MGO had...
by Richard Perry and Jeff Schreifels | Nov 15, 2021 | Relationship Fundraising, Transactional Fundraising | Fundraising, Major Gifts
A few months ago, one of our client experience leaders (CEL) at Veritus was talking to a major gift officer she was coaching. The MGO was adamant about asking a certain donor for a $100,000 gift, but our CEL was pleading with the MGO not to ask for the gift because...
by Richard Perry and Jeff Schreifels | Aug 28, 2017 | Money over Relationship, Pressure, Transactional Fundraising | Leadership, Non-Profits, Relationships
It’s feeling like a crisis. Richard and I and our team at Veritus Group are coming up against an avalanche of non-profit leaders who are putting extreme pressure on their major gift officers to seek out transactional gifts and forego building relationships with...