Membership Programs, Of Any Kind, Suppress Giving
Membership programs are bad for giving. Here are three reasons why.
The Ask is NOT the Same as the Annual Letter
If you’re an annual fund/annual letter person, please get rid of this idea in your fundraising strategy and communication.
Early Gifts – Year-End Worry
Cash flow problems will lessen when you’re willing to ask donors for gifts more than once a year.
Get Rid of the Word ‘Annual’
The word “annual” is properly used inside a non-profit only, not with donors. With them you only have an on-going relationship that could last a lifetime.
More Common Practices that Suppress Major Donor Giving
A non-profit that is donor-focused will look to their development department to keep open a pipeline that helps a donor become a major or planned gift donor in the easiest way possible… and to do it in a way that is the most cost-efficient.
Common Practices That Suppress Major Gift Giving
Why would you insist on using fundraising methods and strategies that no longer work? Why wouldn’t you try something new or different? Old habits die hard, and some non-profits die with them.
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Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
