If you’re an annual fund/annual letter person, please get rid of this idea in your fundraising strategy and communication.
Don’t grab pics and stories of suffering people without asking for permission. But WITH permission, these can be powerful with donors.
So many things in your nonprofit are conspiring to take you away from the really important work of managing those important relationships with your caseload donors, especially those donors who will make significant year-end gifts. Now is the time to cancel those other items and return to the real purpose of your job as a major gift officer.