The Issue of Poverty Porn
Don’t grab pics and stories of suffering people without asking for permission. But WITH permission, these can be powerful with donors.
Are You a Good StoryKEEPER?
Learn your donor’s story and make that central to your fundraising work. But more than that, write it down for others as well.
Are You Asking “Why” Enough?
Many times, a major gift fundraiser will ask me how he can get donor to go to another level in her giving. I always ask, “Do you know why that donor is so invested in your organization? What is the donor’s story?”
Be Careful with Those Wealth Ratings
The donor’s story is a much greater indicator of how a request for donation might pique their interests and passions and result in a major gift. Don’t be sidetracked with wealth ratings.
The Role of a Story in Major Gifts
A story is the life-blood of fundraising. It carries all the energy and real-life experience – it’s the feeder for all the senses, the carrier of all the emotions, and the dispenser of facts and information.
TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
