
Stay Close to the Need
Your work as a major gift fundraiser is to convey the need in a real, emotional way that will touch the hearts of your donors. So get in touch with that need yourself.
Your work as a major gift fundraiser is to convey the need in a real, emotional way that will touch the hearts of your donors. So get in touch with that need yourself.
Don’t grab pics and stories of suffering people without asking for permission. But WITH permission, these can be powerful with donors.
Your donor needs to hear the truth about the ugly, awful things in this world – because their gifts can help solve these terrible problems.
As a major gift officer, it’s crucial to connect your donor to the need that your organization serves. Read how Peter Zehren does it at the Salvation Army and his process for connecting his donors to the need the Salvation Army serves.
When a donor wants to make a significant gift – a real investment in your organization – she needs to make a heart connection. It’s your job to make that connection.