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Stay Close to the Need

Stay Close to the Need

by Richard Perry and Jeff Schreifels | May 18, 2020 | Compassion, motivation, Need | Impact, Mission, Non-Profits

Your work as a major gift fundraiser is to convey the need in a real, emotional way that will touch the hearts of your donors. So get in touch with that need yourself.

The Issue of Poverty Porn

The Issue of Poverty Porn

by Richard Perry and Jeff Schreifels | May 6, 2019 | Ask, Need, Resource, Stories | Communication, Storytelling

Don’t grab pics and stories of suffering people without asking for permission. But WITH permission, these can be powerful with donors.

Why Don’t You Just Cover Up the Need?

Why Don’t You Just Cover Up the Need?

by Richard Perry and Jeff Schreifels | Feb 8, 2019 | Need, Offers | Asking, Donor Offers, Impact

Your donor needs to hear the truth about the ugly, awful things in this world – because their gifts can help solve these terrible problems.

How One MGO Gets Close to the Need

How One MGO Gets Close to the Need

by Richard Perry and Jeff Schreifels | Aug 30, 2017 | Need, Proposals | Donor-Centered, Impact, Storytelling

As a major gift officer, it’s crucial to connect your donor to the need that your organization serves. Read how Peter Zehren does it at the Salvation Army and his process for connecting his donors to the need the Salvation Army serves.

Are You Breaking the Hearts of Your Donors?

Are You Breaking the Hearts of Your Donors?

by Richard Perry and Jeff Schreifels | Apr 18, 2016 | emotion, Need, Storytelling | Donor-Centered, Relationships, Storytelling, Strategic Plans, Uncategorized

When a donor wants to make a significant gift – a real investment in your organization – she needs to make a heart connection. It’s your job to make that connection.

How to Collect Good Stories for Major Gifts

How to Collect Good Stories for Major Gifts

by Richard Perry and Jeff Schreifels | Aug 18, 2014 | Making a Difference, Need, Results | Major Gifts, Stewardship, Storytelling, Uncategorized

One of the most difficult aspects of major gift fundraising is securing stories to share with donors. This is something that most MGOs struggle with every day. There are two types of stories a MGO needs to collect: Needs stories. The most effective way to convey the...
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