Stay Close to the Need
Your work as a major gift fundraiser is to convey the need in a real, emotional way that will touch the hearts of your donors. So get in touch with that need yourself.
The Issue of Poverty Porn
Don’t grab pics and stories of suffering people without asking for permission. But WITH permission, these can be powerful with donors.
Why Don’t You Just Cover Up the Need?
Your donor needs to hear the truth about the ugly, awful things in this world – because their gifts can help solve these terrible problems.
How One MGO Gets Close to the Need
As a major gift officer, it’s crucial to connect your donor to the need that your organization serves. Read how Peter Zehren does it at the Salvation Army and his process for connecting his donors to the need the Salvation Army serves.
Are You Breaking the Hearts of Your Donors?
When a donor wants to make a significant gift – a real investment in your organization – she needs to make a heart connection. It’s your job to make that connection.
How to Collect Good Stories for Major Gifts
One of the most difficult aspects of major gift fundraising is securing stories to share with donors. This is something that most MGOs struggle with every day. There are two types of stories a MGO needs to collect: Needs stories. The most effective way to convey the...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
