There’s an emotional element to the work you do as a fundraiser. When you let your heart show, it gives others permission to do the same.
Try to get in touch with the pain of those your non-profit is trying to help.
Thank you for all your good work, for persevering through a very difficult time, and for allowing donors to find joy and hope in the middle of a crisis.
What do your donors get emotional about? Those passions are the key to their motivations to give.
All your messaging and pictures should be convincing, emotional and motivating. Through your words and pictures, you will take your donor to the scene so he experiences what it means to be IN the problem your organization is addressing.
Major gift officers sometimes possess all the technical skills needed, but they lack the emotional intelligence to relate to their donors effectively.