Put Your Donors on an Emotional Rollercoaster
Your donors need an emotional rollercoaster to take them to the hurting people and places that your non-profit’s programs are addressing. They want to help.
Start With the Problem
Every non-profit appeal for funds, no matter what media or form it is in, should start with the problem. Sadly, they often don’t – and are ineffective.
How to Insert Emotion Into Major Gifts
How can you be more effective at inserting emotion into your major gift communications without manipulation? Here are some tips.
7 Ways to Give Your Donors an Amazing Experience
Give your major donors an experience they will not forget when they think about your non-profit. Here are some ideas for you to do just that…
Are You Breaking the Hearts of Your Donors?
When a donor wants to make a significant gift – a real investment in your organization – she needs to make a heart connection. It’s your job to make that connection.
The Plague of Technical Communication
The best way to bring a donor to a positive decision to support you is, first, to ensure that you are addressing their passions and interests – then be sure you are making a logical, reasonable and emotional presentation of a problem and its solution.
TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
