The Plague of Technical Communication

by Richard Perry and Jeff Schreifels | May 11, 2015 | Asking, Case Development, emotion, Facts, Major Donors, Offers | Donor-Centered, Major Gifts, Uncategorized

The best way to bring a donor to a positive decision to support you is, first, to ensure that you are addressing their passions and interests – then be sure you are making a logical, reasonable and emotional presentation of a problem and its solution.