Disasters strike regularly. MGOs should be prepared to communicate with donors when the time comes – both to check on them and to tell them what’s needed.
You need to find ways – sometimes surprising or unusual ways – to break through the daily clutter and noise of a donor’s life. When they notice you, it can be a pleasant surprise.
You probably would never think of saying “no” to a donor. But in a healthy relationship, sometimes a major gift officer has to set boundaries.
Respect is a critical behavior a MGO must practice in all of his or her donor relationships. If you don’t respect donors, they will read it, and your relationships will not progress.
Jeff and I place this trait – viewing donors as partners – as a critical piece of a healthy relationship with the donors on your caseload.