Transformational gifts from donors don’t happen overnight. They take long-term planning, goal-setting, and the involvement of lots of people.
You can be successful in your donor asks when you give the donor options – a menu of things he or she can support that align to their interests and passions.
In fundraising a donor parts with money when she perceives that the “price” she “pays” is worth the results she’ll see. A choice of prices is even better.
Every non-profit appeal for funds, no matter what media or form it is in, should start with the problem. Sadly, they often don’t – and are ineffective.