Here’s a case study of how to use a news story to support a major gift. Apply this idea to donors you need a new connection with and see how they respond.
Can challenging your major donor to do more, and consider things that are seemingly “not in their interest,” also be donor-centered? Sometimes you have to gently push their boundaries.
Last week I wrote about two words that I think are misused: prospect and annual (as in annual fund). We have had some interesting and thought-provoking comments from our Passionate Giving family, all of which we welcome and appreciate. Now, I am going to talk about the annual fund.