Implementing a new major gifts approach is never easy. But you can do it while also managing your existing responsibilities.
Get rid of anything that doesn’t allow you focus on your portfolio of donors. It will free you up and allow you to succeed – and to thrive.
Any time you hear “let the MGO do it,” that’s your cue to have a conversation with the person who said it to remind them that your time with donors is precious and valuable.
Making time for major gifts is particularly hard when you’re the “jack of all trades” development director for a small non-profit. Learn how Jeff became successful during his early career in that same situation.
This is where you should be spending your time. Finding the donors who want to relate to you who have already shown you, by their giving, that there is interest. This is the most important work you can do as an MGO. Don’t waste your time chasing dreams.
Major Gift Officer turnover and low morale can be fixed by renewing your focus on these four key tasks for every officer. The right focus will lead to an increased revenue.