This is all about filling your heart and keeping it full. It’s a really good place to be. I know, because Jeff and I work on it every day.
Don’t grab pics and stories of suffering people without asking for permission. But WITH permission, these can be powerful with donors.
Learn your donor’s story and make that central to your fundraising work. But more than that, write it down for others as well.
All your messaging and pictures should be convincing, emotional and motivating. Through your words and pictures, you will take your donor to the scene so he experiences what it means to be IN the problem your organization is addressing.
Your donor will rarely get fully committed to your organization’s work until you find a way to transport them to the scene of your work – where the idea of helping meets the reality of how it can be done.
The donor’s story is a much greater indicator of how a request for donation might pique their interests and passions and result in a major gift. Don’t be sidetracked with wealth ratings.