What’s the story of your relationship with your donor? Have you written this down so you can tell it to others? This is a gift to your organization.
As a major gift officer, it’s crucial to connect your donor to the need that your organization serves. Read how Peter Zehren does it at the Salvation Army and his process for connecting his donors to the need the Salvation Army serves.
As a major gift fundraiser, you are expected to tell your organization’s story and to know your donor’s story. All of it is important so you can bring those two together to make amazing things happen. But there is another story you need to know – your story.
If donors are part of your mission, your budget will reflect an investment in infrastructure that serves their needs and fulfills their passions and interests.
Here are some ideas on how you can show the impact of a donor’s gift and create incredible joy for your donors:
Many major donors aren’t aware of everything your non-profit does in fulfillment of its mission. Make sure they (and you!) know.