by Richard Perry and Jeff Schreifels | Aug 17, 2018 | emotion, Moves Management, Writing | Communication, Impact, Storytelling
All your messaging and pictures should be convincing, emotional and motivating. Through your words and pictures, you will take your donor to the scene so he experiences what it means to be IN the problem your organization is addressing.
by Richard Perry and Jeff Schreifels | Jul 2, 2018 | Programs | Asking, Impact, Storytelling
Your donor will rarely get fully committed to your organization’s work until you find a way to transport them to the scene of your work – where the idea of helping meets the reality of how it can be done.
by Richard Perry and Jeff Schreifels | Jan 19, 2018 | Stories, wealth info, Weath ratings | Data, Moves Management, Storytelling
The donor’s story is a much greater indicator of how a request for donation might pique their interests and passions and result in a major gift. Don’t be sidetracked with wealth ratings.
by Richard Perry and Jeff Schreifels | Nov 13, 2017 | Database management, Documentation | Database, Moves Management, Storytelling
What’s the story of your relationship with your donor? Have you written this down so you can tell it to others? This is a gift to your organization.
by Richard Perry and Jeff Schreifels | Aug 30, 2017 | Need, Proposals | Donor-Centered, Impact, Storytelling
As a major gift officer, it’s crucial to connect your donor to the need that your organization serves. Read how Peter Zehren does it at the Salvation Army and his process for connecting his donors to the need the Salvation Army serves.
by Richard Perry and Jeff Schreifels | Aug 21, 2017 | Joy, Story | Fundraising, Passions and Interests, Storytelling
As a major gift fundraiser, you are expected to tell your organization’s story and to know your donor’s story. All of it is important so you can bring those two together to make amazing things happen. But there is another story you need to know – your story.