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Are You Listening to Your Donor’s Story?
Every donor has a story behind their desire to make a difference on the planet. Do you know why your donor gives?
Every donor has a story behind their desire to make a difference on the planet. Do you know why your donor gives?
Your donors have a deep yearning to make a difference in the world. This search for significance is extremely important to your fundraising work.
As a major gift fundraiser, you are expected to tell your organization’s story and to know your donor’s story. All of it is important so you can bring those two together to make amazing things happen. But there is another story you need to know – your story.