Too many non-profit leaders exert lots of pressure on MGOs to “get the money.” If you go for the money you may get some, but you will lose the donor long-term.
CEOs and Executive Directors lament all the time. They tell us, “I bring in someone good, and right as they start really producing, they go somewhere else… it’s exasperating!” Is that the type of career you want to build? I don’t think so. A major gift officer’s greatest impact happens when he or she helps a donor find joy through a transformative gift, which creates a substantial impact on the organization.