There is Enough
What if “we” non-profits and fundraisers all felt there was enough out there? And our job was to inspire folks to share their abundance, so they could experience the joy of giving some of it away?
Scarcity: #4 of Six Principles of Influence for Fundraising
What will be lost if we do nothing? What will the donor lose by not taking an action? What regret will you have? Using “scarcity” as a motivating tool (not for manipulation) can be powerful in fundraising.
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Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
