The Proper Use of Influence in Major Gifts
Here are ways an MGO can use influence to promote your ideas, your position and your objectives with those above you and around you.
Scarcity: #4 of Six Principles of Influence for Fundraising
What will be lost if we do nothing? What will the donor lose by not taking an action? What regret will you have? Using “scarcity” as a motivating tool (not for manipulation) can be powerful in fundraising.
Liking: #2 of Six Principles of Influence for Fundraising
Your donor likes some things and people more than others. It’s important to be aware of this dynamic in your fundraising efforts.
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Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
