Liking: #2 of Six Principles of Influence for Fundraising
Your donor likes some things and people more than others. It’s important to be aware of this dynamic in your fundraising efforts.
Liking: #2 of Six Principles of Influence for Fundraising
This “liking” bit – the second principle of influence – is really critical in major gift work. It is important to be aware of this dynamic in the relationship you have with each and every donor.
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Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
