Measure Something Meaningful

Measure Something Meaningful

I was recently at a fundraising conference and there was a session on benchmarking. The discussion evolved around measuring the effectiveness of each stream of revenue, how to do that right, whether or not that was even relevant, etc. There was no discussion on how to...
Stop Looking for More Major Donors! They’re Already in Your Donor Pipeline.

Stop Looking for More Major Donors! They’re Already in Your Donor Pipeline.

In my last blog post, I talked about the fact that today there is no excuse not to have a mid-level program. The results over the last several years have justified hiring a mid-level officer, putting together a caseload of 500-700 donors, and creating a 12-month...
In 2022, There’s No Excuse NOT to Have a Mid-Level Program

In 2022, There’s No Excuse NOT to Have a Mid-Level Program

When did mid-level programs become an essential part of fundraising strategy? I remember it well. I was sitting in a conference room 10 years ago and a client of ours who we were working with on their major gift program asked a great question: “You know, the major...