Donors, fundamentally, need to know that their giving is having an impact. Don’t forget that.
Do your donors feel appreciated? Do they know their gifts made a difference?
Respect your donor’s wishes in their interactions with you. Don’t cross boundaries they set.
The path to a lasting relationship with your donor is to never cross the line from social influence into manipulation.
Donors can tell when you’re stretching the truth, even for the best of reasons. As they trust you more, they’ll give more.
Moving on to another organization is just a reality for most MGOs. That transition can be a good one, or not so good. YOU hold that key.