Donors Love to Achieve Impact (Don’t Waste Their Money!)
Donors, fundamentally, need to know that their giving is having an impact. Don’t forget that.
Major Donors Love being Thanked and Appreciated
Do your donors feel appreciated? Do they know their gifts made a difference?
Respecting Donors’ Space and Time (Don’t Bother Them)
Respect your donor’s wishes in their interactions with you. Don’t cross boundaries they set.
Major Donors Love When You Tell It Straight (not Manipulate)
The path to a lasting relationship with your donor is to never cross the line from social influence into manipulation.
Major Donors Love Transparency
Donors can tell when you’re stretching the truth, even for the best of reasons. As they trust you more, they’ll give more.
How to Love Your Donors After You Leave
Moving on to another organization is just a reality for most MGOs. That transition can be a good one, or not so good. YOU hold that key.
TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
