Thanking donors is serious business. It’s as important as (if not more important than) securing the money.
Do your donors feel appreciated? Do they know their gifts made a difference?
Declines in most non-profits have nothing to do with tax law changes; it has everything to do with valuing donors.
We can think of great donor-centered strategies until the cows come home, but if our organizations don’t have these three systems in place, there’s no way we can implement them.
Valuing matters. Why do major donors go away? Because they were not valued – they did not know their gifts made a difference. Think about this today.