Don’t fall victim to putting your focus and attention on younger donors. Instead, focus on donors with the greatest giving potential.
Your donor is reflecting on 2018 and thinking forward. How is she thinking about her relationship to your nonprofit?
Respect is a critical behavior a MGO must practice in all of his or her donor relationships. If you don’t respect donors, they will read it, and your relationships will not progress.
Valuing matters. Why do major donors go away? Because they were not valued – they did not know their gifts made a difference. Think about this today.
The back office is just as important as any donor-facing activity. We simply need to get that fact into our heads and into our practice as fundraisers.