Why Are Fundraisers Obsessed with Younger Donors?
Don’t fall victim to putting your focus and attention on younger donors. Instead, focus on donors with the greatest giving potential.
It’s a New Year – What Is Your Caseload Donor Thinking?
Your donor is reflecting on 2018 and thinking forward. How is she thinking about her relationship to your nonprofit?
Respecting Your Donor Builds Healthy Relationships
Respect is a critical behavior a MGO must practice in all of his or her donor relationships. If you don’t respect donors, they will read it, and your relationships will not progress.
Things Major Donors Love/Hate: Thanking & Appreciating vs. Not Being Valued
Valuing matters. Why do major donors go away? Because they were not valued – they did not know their gifts made a difference. Think about this today.
The Important Back End of Major Gifts
The back office is just as important as any donor-facing activity. We simply need to get that fact into our heads and into our practice as fundraisers.
TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
