When you hire administrative support for your fundraising team, freeing them up to focus on donor relationships, there’s a financial impact.
Here are four “main things” that every major gift fundraising program needs to keep in mind to be successful…
If you are a leader or manager, we urge you to rethink how you run your major gift program. MGOs need support to do what they do best: form relationships with donors, understand donors’ passions and interests and match it up to all your programs, and develop great offers and inspire the donor to support them.
If you want a major gift officer to stay at your organization, you must embrace the concept that donors are first, and that it’s all about fulfilling their desires and passions as it relates to your mission.
The back office is just as important as any donor-facing activity. We simply need to get that fact into our heads and into our practice as fundraisers.