When Your ROI Doesn’t Show the Big Picture
There are far too many non-profit leaders who are obsessed with having a high return on investment (ROI) – so they don’t take any risks, don’t support their staff, fail to properly invest in their major gift pipeline and ultimately don’t grow as an organization....
You Need to Increase Your Overhead to Support Your Major Gifts Program
In the March 2018 issue of The Chronicle of Philanthropy, there was an article about overhead on a new survey by Grey Matters Research and Opinion 4 Good that says this: Donors really don’t care about overhead; what they really want to see is impact. Richard and I...How to Get Donors to Fund General Operations
Do you know everything your organization does and how much it costs? Do you have a file folder, either virtual or actual, full of projects and programs at different dollar levels to match up with each of your donors’ passions and interests? When I ask MGOs that...The Effects of Skepticism on Major Gifts Fundraising
It used to be that all the average charity would have to do was simply ask and the donor would simply give, no questions asked, whether they be in the donor’s mind or in actuality. All of that has changed, but this change has not dawned on many non-profits or major...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
