Frontline fundraisers need access to program information that reflects donors’ passions and interests. Otherwise, revenue will suffer.
When it comes to the economic impact of an MGO, does the donor relationship count? Yes, and it’s more significant than you realize.
Return on Investment ratios are meaningless if you’re not growing your income for mission.
Management needs to help major gift officers create annual goals based on donors’ reality, not based on wishful thinking or random percentage increases.