How to Persuade a Donor to Give More
A donor will give more if you’re helping them accomplish their pre-existing goals to help people and the world.
Focus on the Money – Move Away from the Money
Asking a donor for more money is not the way to get more money. It’s asking her to do more good in the world.
Leave Your Fear at the Door
Are you afraid to challenge your donor to make a larger gift? Sometimes we get too comfortable with “regular” giving. Leave your fear behind!
MGOs Will Leave If You Give Them Unrealistic Goals
Management needs to help major gift officers create annual goals based on donors’ reality, not based on wishful thinking or random percentage increases.
Freshen Your Core Caseload to Counter Donor Attrition
Because donors will leave your caseload AND because donors of higher current value and capacity will emerge, you need to freshen your caseload at least two times a year.
TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
