A donor will give more if you’re helping them accomplish their pre-existing goals to help people and the world.
Asking a donor for more money is not the way to get more money. It’s asking her to do more good in the world.
Are you afraid to challenge your donor to make a larger gift? Sometimes we get too comfortable with “regular” giving. Leave your fear behind!
Management needs to help major gift officers create annual goals based on donors’ reality, not based on wishful thinking or random percentage increases.
Because donors will leave your caseload AND because donors of higher current value and capacity will emerge, you need to freshen your caseload at least two times a year.