How To Increase Donor Giving By Sharing Specifics
There is one thing you can do that is guaranteed to increase donor giving to your organization: get specific.
Donor Offers Are Not Valued
If you aren’t valuing donor offers, you can’t have true major gifts.
You Can’t Have an Empty Store
You can’t expect your donors to give if you don’t have anything to “sell.”
How to Persuade a Donor to Give More
A donor will give more if you’re helping them accomplish their pre-existing goals to help people and the world.
Donor Fatigue is a Myth
Through my many years of fundraising leadership, I’ve never empirically encountered donor fatigue.
How to Think about Single vs. Multi-Year Asks
Donors are more focused on making a difference than they are in payment plans.
TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
