There is one thing you can do that is guaranteed to increase donor giving to your organization: get specific.
It’s time to change the idea that your donor can’t give. Donor giving can increase, even during a pandemic.
When your fundraising strategy becomes focused on fulfilling donors’ interests and passions, your donors’ gifts go from transactional to transformational.
Giving is up, especially in certain nonprofit sectors. You can use this information to strengthen your major gifts program IF you stay donor-centered.