Being a major gift fundraiser is an emotionally taxing profession. It has tremendous highs and lows. Sometimes, you might lose your motivation. Read more how to stay motivated in your work.
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There are too many non-profit fundraising leaders who just don’t value good non-profit management. I don’t think it’s because they are bad people or they wouldn’t like good management. I think they are good people and they would love great management – but they just don’t DO it.
We firmly believe that the greatest source of revenue growth for non-profits in the next decade is going to come through improved management and the execution of major gift strategies
Relationships do matter. Properly-run major gifts programs ARE profitable. You can convince your finance department that the numbers support this concept.
MGOs often leave non-profits because they hit a salary cap or they don’t have a way to grow and be rewarded without having to promote them. What can you do?
Most of your time has to be spent on donors; otherwise you’re headed for disaster. So here are some ways to create the structure you need to be successful
Are your MGOs working with too many donors who don’t respond to them? Is your return on investment unacceptably low? There IS an answer. Here’s the secret!
Don’t take shortcuts. If you get good support to do major gifts work right, you can experience amazing success… it just doesn’t happen overnight.
Don’t be afraid to speak out to your colleagues at your non-profit about the value of your major gifts program. How will they know otherwise?
Examining your caseload value attrition will keep you focused and more strategic in how you treat each donor. In the long run, it will increase giving.
