It takes a long time to start a major gift program from scratch and see it become a fully-functioning part of your non-profit. Patience is required.
Too many non-profit leaders exert lots of pressure on MGOs to “get the money.” If you go for the money you may get some, but you will lose the donor long-term.
The fact is that the cost of providing admin support to a MGO actually increases the return on investment (ROI) of the major gift effort. But many managers and finance folks are more focused on keeping head count low in the organization. This prevents them from providing the very thing a MGO needs to succeed.
If you are a leader or manager, we urge you to rethink how you run your major gift program. MGOs need support to do what they do best: form relationships with donors, understand donors’ passions and interests and match it up to all your programs, and develop great offers and inspire the donor to support them.