If you want to increase revenue, it’s clear that a planned giving program will boost donated revenue right now, not just later.
Only by connecting your donor’s passions and interests to your organization’s work can you move them toward full engagement.
Some managers refuse to invest in major gift programs, regardless of the potential returns on their investment. Why is that?
If you are concerned about your major gift pipeline, start reviewing your current donor acquisition; then spend the time and energy it takes to start filling that pipeline.
You reap what you sow. Does your non-profit invest in major gifts? Do they nurture mid-level donors to grow your program? They should.
When you invest in your mid-level donors, you’ll see much higher value retention rates, and you’ll actually start growing revenue each year.