When Your ROI Doesn’t Show the Big Picture
Many leaders are so focused on ROI that they fail to think “big picture” about investing in their fundraising programs.
Many leaders are so focused on ROI that they fail to think “big picture” about investing in their fundraising programs.
If you want to increase revenue, it’s clear that a planned giving program will boost donated revenue right now, not just later.
Only by connecting your donor’s passions and interests to your organization’s work can you move them toward full engagement.
Some managers refuse to invest in major gift programs, regardless of the potential returns on their investment. Why is that?
If you are concerned about your major gift pipeline, start reviewing your current donor acquisition; then spend the time and energy it takes to start filling that pipeline.
You reap what you sow. Does your non-profit invest in major gifts? Do they nurture mid-level donors to grow your program? They should.