Major Gift Growth is Sitting Right Next to You
When you invest in your mid-level donors, you’ll see much higher value retention rates, and you’ll actually start growing revenue each year.
When you invest in your mid-level donors, you’ll see much higher value retention rates, and you’ll actually start growing revenue each year.
As a non-profit leader here’s what you need to understand about what makes a successful major gift program, and what you can do to support it
Instead of a race to the bottom, what if more non-profits had the mindset and vision to race to the top?
One of the best ways to increase the number of your major donors is to create a mid-level program. Right now, in your current database you have donors with great potential, waiting for you to challenge them to become part of your major donor program.
If you can create an environment for your non-profit like I’ve outlined here, you will be able to attract good talent in a major gift officer, even when that talent is scarce.
Are your donors in a giving rut – giving the same amount year after year? Your explanation for why may be pure fiction. They need challenged – they WANT to give more.