
Prospecting Unresponsive People
Why are MGOs trying to cultivate potential donors who don’t respond to them or their organization?
Why are MGOs trying to cultivate potential donors who don’t respond to them or their organization?
The greatest gift you can give your qualified donors and your organization is to stop chasing donors who don’t want to be chased. Sometimes you just have to move on.
When you invest in your mid-level donors, you’ll see much higher value retention rates, and you’ll actually start growing revenue each year.