Develop Offers that Donors Want
Donors will want to see things their way, and they’ll demand more accountability for how their money was spent. They’ll want to verify how things operate and will be thinking about the end result.
Don’t Share the Cost Detail
Don’t lead your donors into the weeds with fine details about the costs of your programs. Instead, focus on how his gifts will solve a true need in the world.
You Need to Increase Your Overhead!
You need to invest in the infrastructure if you want a successful major gifts program that will continue to build solid net revenue year after year.
The Unneeded Preoccupation with Overhead
If we are going to be obsessed with waste and excess, let’s look at the charity’s whole picture, not just one half. The emphasis should be on impact, not on this silly preoccupation with overhead.
How to Get Donors to Fund General Operations
Major donors want to make an impact with something they have a passion for. This is why you need to package your entire budget into the different projects and programs you have going on, as you work to change the world.
Donors Want to See Good Done – #3 in Major Gifts: A Thing of the Heart
Major gift officers are routinely failing to deliver on the basic promise of major gifts, which is simply this: “If you give, this is what will happen.”
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Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
