When you hire administrative support for your fundraising team, freeing them up to focus on donor relationships, there’s a financial impact.
Many leaders are so focused on ROI that they fail to think “big picture” about investing in their fundraising programs.
Donors will want to see things their way, and they’ll demand more accountability for how their money was spent. They’ll want to verify how things operate and will be thinking about the end result.
Don’t lead your donors into the weeds with fine details about the costs of your programs. Instead, focus on how his gifts will solve a true need in the world.
Overhead isn’t a bad thing. You need to invest in infrastructure for your major gifts program to build net revenue year over year.
You need to invest in the infrastructure if you want a successful major gifts program that will continue to build solid net revenue year after year.