When Your ROI Doesn’t Show the Big Picture
There are far too many non-profit leaders who are obsessed with having a high return on investment (ROI) – so they don’t take any risks, don’t support their staff, fail to properly invest in their major gift pipeline and ultimately don’t grow as an organization....
Develop Offers that Donors Want
7 Keys to a Successful Major Gift Program – Key #4: Develop Offers that Donors Want “Donors are approaching philanthropy in a completely different way. They are making decisions more thoughtfully. Their gifts are following their own intended purposes. Donors are...
Don’t Share the Cost Detail
Imagine going into a store to buy a pair of shoes. This is the dialogue between you and the customer service person (CSP) helping you, after he’s brought you the shoes you requested. CSP: Would you like to try them on? You: In a second; I have some questions. CSP:...
You Need to Increase Your Overhead to Support Your Major Gifts Program
In the March 2018 issue of The Chronicle of Philanthropy, there was an article about overhead on a new survey by Grey Matters Research and Opinion 4 Good that says this: Donors really don’t care about overhead; what they really want to see is impact. Richard and I...
You Need to Increase Your Overhead!
In the March 2018 issue of The Chronicle of Philanthropy, there was an article on a new survey by Grey Matters Research and Opinion 4 Good that says this: Donors really don’t care about overhead; what they really want to see is impact. Richard and I have been...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
