Millennials are changing how business is done, and they will change the face of philanthropy. We are often asked how to relate to them in major gifts work, and here are our recommendations…
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As a major gift officer, it’s crucial to connect your donor to the need that your organization serves. Read how Peter Zehren does it at the Salvation Army and his process for connecting his donors to the need the Salvation Army serves.
Donor stopped giving? Often they’re disappointed with how they’re treated, or have lack of evidence that their gifts made a difference. You can change that!
If donors are part of your mission, your budget will reflect an investment in infrastructure that serves their needs and fulfills their passions and interests.
Here are some ideas on how you can show the impact of a donor’s gift and create incredible joy for your donors:
Does your organization overflow with inspiration and vision? Are your programs top-notch and making an impact? If yes, then you have the right ingredients to keep good major gift officers. If you keep losing good people every couple of years, maybe this is your problem.
Major gift officers should spend 50% of their time on their top 10 to 25 donors. Here’s what you can do with all that time.
A story is the life-blood of fundraising. It carries all the energy and real-life experience – it’s the feeder for all the senses, the carrier of all the emotions, and the dispenser of facts and information.
Major donors to your organization may see a lot of ACTIVITY but worry that there is little or no IMPACT. For some reason, they are not hearing how their gifts are making a difference.
Richard and I really believe that an MGO will only be effective if he shows gratitude not just toward his donors, but also to all who help support that MGO.
