Keep Talking About Yourself and Lose Your Donor
Keeping your donors’ attention is as simple as shifting the focus away from yourself and telling them how their gifts made a difference.
The Worst Way to Start a Conversation with a Donor
When you start a conversation with a donor, do you begin by talking about the money, or the difference they’ve made for your mission?
Do You Know the Deepest Longing of Your Donor?
No matter the organization, no matter the mission, donors everywhere share the same deepest longing. Its simplicity might surprise you.
The Elements of a Good Touch Point
In your communication plans for qualified donors, make sure every touch point includes at least one of the elements here.
The Four Types of Donors to Consider When Building a YMAD
Not every donor is moved by the same style of impact reporting. Knowing these four donor personality types can guide your “YMAD” reports.
Let Your Heart Show
There’s an emotional element to the work you do as a fundraiser. When you let your heart show, it gives others permission to do the same.
TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
