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Keep Talking About Yourself and Lose Your Donor

Keep Talking About Yourself and Lose Your Donor

by Richard Perry and Jeff Schreifels | May 15, 2023 | Donor Retention, Impact, Making a Difference | Communication, Donor Retention, Donor-Centered, Impact, Reporting Back, Thanking

Keeping your donors’ attention is as simple as shifting the focus away from yourself and telling them how their gifts made a difference.

The Worst Way to Start a Conversation with a Donor

The Worst Way to Start a Conversation with a Donor

by Richard Perry and Jeff Schreifels | Apr 10, 2023 | Donor Communication, Donor Conversations, Donor Relations, Fundraising, Impact | Communication, Donor Conversation, Fundraising, Impact, Major Gifts

When you start a conversation with a donor, do you begin by talking about the money, or the difference they’ve made for your mission?

Do You Know the Deepest Longing of Your Donor?

Do You Know the Deepest Longing of Your Donor?

by Richard Perry and Jeff Schreifels | Mar 24, 2023 | Donor Communication, Donor Motivation, Impact, Making a Difference, Philanthropy | Curiousity, Donor Conversation, Giving, Impact, Meaningful Connections, Mission, Motivation, Passions and Interests

No matter the organization, no matter the mission, donors everywhere share the same deepest longing. Its simplicity might surprise you.

The Elements of a Good Touch Point

The Elements of a Good Touch Point

by Richard Perry and Jeff Schreifels | Jan 25, 2023 | Donor Communication, Meaningful Connection, Meaningful Touches, Touchpoints | Donor-Centered, Impact, Major Donors, Meaningful Connections, Touch Points

In your communication plans for qualified donors, make sure every touch point includes at least one of the elements here.

The Four Types of Donors to Consider When Building a YMAD

The Four Types of Donors to Consider When Building a YMAD

by Guest Contributor | Dec 12, 2022 | Communication Preference, Communication Preferences, Donor Communication, Impact Reporting, Reporting Back, YMAD | Communication, Donor-Centered, Impact, Reporting Back

Not every donor is moved by the same style of impact reporting. Knowing these four donor personality types can guide your “YMAD” reports.

Let Your Heart Show

Let Your Heart Show

by Richard Perry and Jeff Schreifels | Sep 9, 2022 | Communication, emotion, Major Gift Fundraising | Communication, Fundraising, Impact, Major Gifts

There’s an emotional element to the work you do as a fundraiser. When you let your heart show, it gives others permission to do the same.

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