Does your organization overflow with inspiration and vision? Are your programs top-notch and making an impact? If yes, then you have the right ingredients to keep good major gift officers. If you keep losing good people every couple of years, maybe this is your problem.
Major donors to your organization may see a lot of ACTIVITY but worry that there is little or no IMPACT. For some reason, they are not hearing how their gifts are making a difference.
Many of your major donors will want to have “proof of performance.” And you will need to give them that information if you intend to keep them in a positive and rewarding relationship with you.
Major gift officers are routinely failing to deliver on the basic promise of major gifts, which is simply this: “If you give, this is what will happen.”