Keeping your donors’ attention is as simple as shifting the focus away from yourself and telling them how their gifts made a difference.
When you start a conversation with a donor, do you begin by talking about the money, or the difference they’ve made for your mission?
No matter the organization, no matter the mission, donors everywhere share the same deepest longing. Its simplicity might surprise you.
In your communication plans for qualified donors, make sure every touch point includes at least one of the elements here.
Not every donor is moved by the same style of impact reporting. Knowing these four donor personality types can guide your “YMAD” reports.
There’s an emotional element to the work you do as a fundraiser. When you let your heart show, it gives others permission to do the same.