
The Elements of a Good Touch Point
In your communication plans for qualified donors, make sure every touch point includes at least one of the elements here.
In your communication plans for qualified donors, make sure every touch point includes at least one of the elements here.
Having a plan for each of your donors is essential, no matter what changes may come. Your plan will evolve as the relationship does.
A non-profit CEO recently told us how she drew closer to donors through the individual planning process we recommend for major gifts fundraising.