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The Four Types of Donors to Consider When Building a YMAD

The Four Types of Donors to Consider When Building a YMAD

by Guest Contributor | Dec 12, 2022 | Communication Preference, Communication Preferences, Donor Communication, Impact Reporting, Reporting Back, YMAD | Communication, Donor-Centered, Impact, Reporting Back

Not every donor is moved by the same style of impact reporting. Knowing these four donor personality types can guide your “YMAD” reports.

Instant Message Motivates $200,000 Gift

Instant Message Motivates $200,000 Gift

by Richard Perry and Jeff Schreifels | Dec 4, 2019 | Communication Preference, Meaningful Connection | Communication, Passions and Interests

The most effective thing you can do is relate to your caseload donor the way THEY want to relate.

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Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.

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