
The Four Types of Donors to Consider When Building a YMAD
Not every donor is moved by the same style of impact reporting. Knowing these four donor personality types can guide your “YMAD” reports.
Not every donor is moved by the same style of impact reporting. Knowing these four donor personality types can guide your “YMAD” reports.
On this podcast episode, Jeff, Richard, and Bob have a conversation about best practices for donor stewardship in planned giving.
What are you going to do so that you stand out in your donor’s mind, capture their heart, and have them always take your call?
If you want your donors to go away, don’t show them gratitude for their gifts.
Start thinking of all the ways you can tell the donor that her giving has made a difference, and then do it aggressively and with purpose.
Non-profits have gotten really good at getting the money. But too often, they’re not reporting back to donors how they made a difference.