If you think thanking your donors is an option and not a requirement, this post illustrates why thanking your donor is crucial to major gifts work. Jeff Schreifels tells us about his conversation with a major gift donor and his experience with a large university and a small non-profit.
It’s a fact: here in the United States donors are giving less. And Jeff and I suspect that this is happening in other countries as well. There is only one reason that explains this drop in giving – donors do not know that their giving is making a difference. Read on for compelling research and facts on why donors are giving less.
Major gift officers are routinely failing to deliver on the basic promise of major gifts, which is simply this: “If you give, this is what will happen.”