What are you going to do so that you stand out in your donor’s mind, capture their heart, and have them always take your call?
If you want your donors to go away, don’t show them gratitude for their gifts.
Start thinking of all the ways you can tell the donor that her giving has made a difference, and then do it aggressively and with purpose.
The main reason donors stop giving, give less or just go away is because they did not know that their giving made a difference. It’s up to you to make sure that doesn’t happen.
If you think thanking your donors is an option and not a requirement, this post illustrates why thanking your donor is crucial to major gifts work. Jeff Schreifels tells us about his conversation with a major gift donor and his experience with a large university and a small non-profit.
It’s a fact: here in the United States donors are giving less. And Jeff and I suspect that this is happening in other countries as well. There is only one reason that explains this drop in giving – donors do not know that their giving is making a difference. Read on for compelling research and facts on why donors are giving less.