Thanking donors is serious business. It’s as important as (if not more important than) securing the money.
Your donor is more likely to give again if you tell them they made a real difference with their last gift. Thanking isn’t enough.
If you want your donors to go away, don’t show them gratitude for their gifts.
Donors, fundamentally, need to know that their giving is having an impact. Don’t forget that.
When you create a steady, personalized “drip” of communication with your donor, they gain trust and interest, leading eventually to a larger gift.
The first step in creating value for a donor is thanking beyond a donor’s expectations.