Struggling to Retain Donors? Make Reporting Back a Priority Now!
Reporting back by telling donors how their gift made a difference is directly tied to donor retention. Here’s how to report back effectively.
It’s Not Enough to Say Thanks
Your donor is more likely to give again if you tell them they made a real difference with their last gift. Thanking isn’t enough.
Don’t Thank Your Donors?
If you want your donors to go away, don’t show them gratitude for their gifts.
Donors Love to Achieve Impact (Don’t Waste Their Money!)
Donors, fundamentally, need to know that their giving is having an impact. Don’t forget that.
Why You Need Consistent Communication
When you create a steady, personalized “drip” of communication with your donor, they gain trust and interest, leading eventually to a larger gift.
Thanking Donors Appropriately
The first step in creating value for a donor is thanking beyond a donor’s expectations.
TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
