If you want your donors to go away, don’t show them gratitude for their gifts.
When you’re stressed out during busy times of the year, it’s easy to forget to be kind. But this is so important for you, your donors, and your family.
If you think thanking your donors is an option and not a requirement, this post illustrates why thanking your donor is crucial to major gifts work. Jeff Schreifels tells us about his conversation with a major gift donor and his experience with a large university and a small non-profit.