4 Things Your Donor Wants: #4 – To Know Her Gift Made a Difference

4 Things Your Donor Wants: #4 – To Know Her Gift Made a Difference

Just thanking and talking back when a major donor’s gift comes in is sort of like saying, in a socially acceptable way: “Hey, thanks for the money. Talk to you when you give again! Don’t expect anything until then.” This is harmful to the relationship.