When you say “Thank you” to a donor, colleague, or friend, are you speaking from a place of authenticity? Here are 3 tips on thanking.
Thanking donors is serious business. It’s as important as (if not more important than) securing the money.
Just thanking and talking back when a major donor’s gift comes in is sort of like saying, in a socially acceptable way: “Hey, thanks for the money. Talk to you when you give again! Don’t expect anything until then.” This is harmful to the relationship.
A donor deserves to be honored and valued. It is our duty to steward and care for them.