The Four Types of Donors to Consider When Building a YMAD
Not every donor is moved by the same style of impact reporting. Knowing these four donor personality types can guide your “YMAD” reports.
Not every donor is moved by the same style of impact reporting. Knowing these four donor personality types can guide your “YMAD” reports.
Donors need to know the impact of their giving, and program staff need to know their impact on the donor. Reporting back is a two-way street!
Donors want to know the impact of their giving, but your program staff also want to know their impact on the donor!
Your “insider” view of your organization only really matters to the insiders. Donors only care about the outcomes and impact of their giving.
Reporting back by telling donors how their gift made a difference is directly tied to donor retention. Here’s how to report back effectively.
Your donor is more likely to give again if you tell them they made a real difference with their last gift. Thanking isn’t enough.