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The Four Types of Donors to Consider When Building a YMAD

The Four Types of Donors to Consider When Building a YMAD

by Guest Contributor | Dec 12, 2022 | Communication Preference, Communication Preferences, Donor Communication, Impact Reporting, Reporting Back, YMAD | Communication, Donor-Centered, Impact, Reporting Back

Not every donor is moved by the same style of impact reporting. Knowing these four donor personality types can guide your “YMAD” reports.

Are You Reporting Donor Impact to Staff?

Are You Reporting Donor Impact to Staff?

by Richard Perry and Jeff Schreifels | Apr 19, 2021 | Programs, Relationships, YMAD | Impact, Programs, Reporting Back

Donors want to know the impact of their giving, but your program staff also want to know their impact on the donor!

Your Organization Stuff Doesn’t Matter

Your Organization Stuff Doesn’t Matter

by Richard Perry and Jeff Schreifels | Mar 24, 2021 | Insiders, YMAD, You Made a Difference | Communication, Impact

Your “insider” view of your organization only really matters to the insiders. Donors only care about the outcomes and impact of their giving.

It’s Not Enough to Say Thanks

It’s Not Enough to Say Thanks

by Richard Perry and Jeff Schreifels | Dec 23, 2020 | touch points, YMAD | Communication, Impact, Thanking

Your donor is more likely to give again if you tell them they made a real difference with their last gift. Thanking isn’t enough.

Creative Ideas to Care for Donors

Creative Ideas to Care for Donors

by Richard Perry and Jeff Schreifels | Oct 26, 2020 | Reporting Back, YMAD | Communication, Donor-Centered, Mission

Start thinking of all the ways you can tell the donor that her giving has made a difference, and then do it aggressively and with purpose.

14 Ways to Tell Your Donor She Made a Difference

14 Ways to Tell Your Donor She Made a Difference

by Richard Perry and Jeff Schreifels | May 31, 2019 | Tips, YMAD | Communication, Thanking, Touch Points

Tell your donor she made a difference with her gifts, using these 14 ideas.

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