The Four Types of Donors to Consider When Building a YMAD
Not every donor is moved by the same style of impact reporting. Knowing these four donor personality types can guide your “YMAD” reports.
Are You Reporting Donor Impact to Staff?
Donors want to know the impact of their giving, but your program staff also want to know their impact on the donor!
Your Organization Stuff Doesn’t Matter
Your “insider” view of your organization only really matters to the insiders. Donors only care about the outcomes and impact of their giving.
It’s Not Enough to Say Thanks
Your donor is more likely to give again if you tell them they made a real difference with their last gift. Thanking isn’t enough.
Creative Ideas to Care for Donors
Start thinking of all the ways you can tell the donor that her giving has made a difference, and then do it aggressively and with purpose.
14 Ways to Tell Your Donor She Made a Difference
Tell your donor she made a difference with her gifts, using these 14 ideas.
TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
