Donors want to know the impact of their giving, but your program staff also want to know their impact on the donor!
Your “insider” view of your organization only really matters to the insiders. Donors only care about the outcomes and impact of their giving.
Your donor is more likely to give again if you tell them they made a real difference with their last gift. Thanking isn’t enough.
Start thinking of all the ways you can tell the donor that her giving has made a difference, and then do it aggressively and with purpose.
Tell your donor she made a difference with her gifts, using these 14 ideas.
When we look at an organization that has taken seriously the need to report on the impact of donors’ gifts, and they’ve invested in it, we usually see major gift revenue climb substantially.