At the end of your fiscal year, please take steps to do an evaluation of your planned giving program.
Spend the time it takes to learn every donor’s passion. Then find creative ways to serve your donor by fulfilling them.
If you can help your organization embrace the idea that your donors need to know the impact of their gifts, your donors will be with you for a very long time.
If your donor doesn’t know he’s making a difference with his giving, he’ll take his giving elsewhere. What are you doing about it?
Non-profits and their fundraising professionals need to tell donors constantly how their donations are making an impact in the world.
It’s a disease that’s endemic to non-profits. We have gotten really good at getting money. But we have not reported to donors how they make a difference.