How to Create a Dynamic Strategy for Every Single Donor: A Step-by-Step Process
Here’s a step-by-step process on how to put together a strategic plan for each donor. Once MGOs find it’s possible, they use it to stay on task and become successful.
Consensus: #6 of Six Principles of Influence for Fundraising
Remember, to your caseload donor it DOES matter what others think about you and what they are doing with you.
Authority: #5 of Six Principles of Influence for Fundraising
Donors are more likely to give when they see others they respect speaking well of the organization.
Scarcity: #4 of Six Principles of Influence for Fundraising
What will be lost if we do nothing? What will the donor lose by not taking an action? What regret will you have? Using “scarcity” as a motivating tool (not for manipulation) can be powerful in fundraising.
Liking: #2 of Six Principles of Influence for Fundraising
Your donor likes some things and people more than others. It’s important to be aware of this dynamic in your fundraising efforts.
Six Principles of Influence for Fundraising: #1 – Reciprocation
Reciprocation: when a person does something first, others are more inclined to do something in return.
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Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
