Authority: #5 of Six Principles of Influence for Fundraising
Donors are more likely to give when they see others they respect speaking well of the organization.
Authority: #5 of Six Principles of Influence for Fundraising
Authority is Principle #5 in this series on the use of influence in major gift fundraising. Here are some suggestions on how to use authority in your work with major donors:
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Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
